repetition is a form of fucking change. The Work of Art(&facts) in the Age of Viral Remixing

(full txt available in mid november 2011)



ghosts in daylight on a crowded street
Tumblr, 4chan, youtube, facebook &co are not exactly where one would suppose art to happen. And yet, it does. Platforms, networks, communities and specific formats are not only used to represent, but to create through viral dissemination and sequential modification. Social Media introduce virality as a novel and oftentimes subversive practice to art. They are not the cathedrals of museums and galleries, but market places for negotiating cultural significance; camp sites, temporal, unstable, nomadic habitats, surrounding us like ghosts in daylight on a crowded street (W.S.Burroughs), as the paraphernalia of everyday life && culture. Their vernacular derives from happy accidents and insider knowledge and changes at fast pace. In all these processes, an 'original' and its many resurrections and versions enter in a dialogue, a dialectics of original and copy, sameness and difference, obsolescence and progress, memory and forgetting, survival and death. And as the original as a concept dies, it is at the same time reborn. I suggest that openness, copying/modification and dissemination change and challenge the notion of aura and original. With Media Art being process, not product, what after all can be considered original?

da[r/w/k]in/s, srsly?
Viral behavior has become part of the art making machine in digital communities. The survival of the fittest is core to forms such as memes, animated gifs & the like. Where Darwin meets Dawkins, entropic, wide && wild dissemination, reception, forwarding, modification, etc amount cultural value && currency. The faster and more furious something spreads, the higher the value, the more present the aura. While for Walter Benjamin the aura of an ®work was determined by its presence as well as destroyed by its omnipresence, in Digital Art dissemination has become the most vital aspect of presentness. In my paper and presentation, I will give examples of shape-shifted emergences of the aura in practices specific to networks, online communities and free ranging dissemination processes. Through this investigation, the notion of the artwork as a closed entity will no longer hold, but has to be replaced by rethinking it as an open system. The concept of the original – the holy cow of art history – will be slaughtered and Walter Benjamin's seminal text 'The Work of ® in the Age of Mechanical Reproduction' has to be reread with a different mindset... as this paper suggests as 'The Work of Art(&facts) in the Age of Viral Remixing', or, more blatantly, as repetition is a form of fucking change.

speculative archiving && experimental preservation of Media Art

the media art manifesto (abstract for my PhD thesis) by nina wenhart



abstract
A spectre is haunting Media Art – the spectre of digital decay. All the powers of old school archiving have entered into a holy alliance to exorcise this spectre: Academics and industry, Microsoft and Free Software, pirates and copyright law enforcers.

My paper explores experimental approaches to archiving and preservation of Media Art. As such I define artistic and academic theory-practices that dare to think beyond the confines of traditional archiving and preservation, for these strategies have proved to be inadequate to meet the challenges posed by Media Art.


outline
While recent years saw the spring of numerous research initiatives for preserving and archiving New Media Art, the question remains if New Media Art is archive-able at all, archive-able in the old sense. Database archives and research initiatives on meta data have been launched and disappeared again, without offering solid, sustainable solutions. Increasing technological decay and the loss or inaccessibility of data caused by it not only pose a threat to Digital Cultural Heritage (as defined by UNESCO1) – of which New Media Art constitutes an important part – but also show the shortcomings of traditional archival practices when applied to this field. In my paper I investigate alternative theory-practices of archiving and preserving. I call these approaches experimental, for they go beyond the confines of traditional means and have not been considered in relation to this field yet. I am curious to see if “out in the wild” (f.e. on Social Media platforms and their modes of viral dissemination) theories and practices exist that offer viable models for the challenges at hand.

How the notion of archiving changes in times of rapidly progressing digital decay is central to this investigation. It raises questions about the authenticity of an artwork and the art historical concept of the original. Archiving in the context of this paper is understood in a broad sense and includes strategies aside from librarian formalities and mere technical questions. This ranges from storing to disseminating, from restoration to remixing, transcoding and sampling. Strict archival strategies mix with free artistic interpretation. The goals of archiving and the change of meaning in the light of progressing digital decay are highlighted and contrasted with one another. The interests of all parties involved (from artists to archivists, audience to curators and scholars) will be considered. One hypothesis of this investigation is that the notion of the artwork as a closed entity will no longer hold, but has to be replaced by thinking of it as an open system. Furthermore, that the scope of archiving can no longer be restrained to storage and the prolongation of the shelf life of assets, but has to include the circulation of copies, versions and instances, reaching as far as the remixing of content. Thereby the concept of the original – the holy cow of art history – will be slaughtered and Walter Benjamin's notion of the aura in his seminal text “The Work of Art in the Age of Mechanical Reproduction” has to be reread with a different mindset.

The aim is not a research about formats and technologies, but about strategies and concepts. Shifting realities of archiving and preservation require a shift in approach as well: away from the artwork as a static entity to art as an ever ongoing, open process; an exploration of how artists, audiences, museums and other interested parties meet the fact of planned and rapidly progressing technological obsolescence and digital decay and of how these challenge the way we think about New Media Art; an investigation about how artistic practices and Open Culture can contribute to a new and better understanding and handling of New Media Art and its archiving/preservation issues. It is a theory-practical approach, positioned as artistic research within the realm of Digital Humanities.


(This project was part of the transmediale 2012 research panel and included in its publication "world of the news", page 21: http://darc.imv.au.dk/worldofthenewspaper.pdf)

(he)artbreaking to the core. zombie data and the arts of re/de/transcoding

Digital corpses all abound, zombie data that is still there, but cannot be performed anymore. Besides archivists' efforts to revive the work in its original state, artists have developed their own strategies of embracing errors and glitches of re/de/transcoding processes and open up a dialogue of sameness and change, obsolescence and progress, memory and forgetting, positioned as an antithesis to constant technological progress and perfection.

an art historical perspective on methods
With net.art and non-programmers learning to write in html, it first became widely used that artists would use code as material. From the very start they played with its rules, modified existing systems, tinkered with obsolete data. Through intentional creative abuse and a playful disrespect for industry/proprietary protocols they rip open a Wunderkammer for re/de/transcoding, compression artefacts and feedback. Of omnipresent obsolescence, endless errors, forced failures, and grown glitches, thereby defining a New Language of New Media, full of references and relations, ruptures and departures. Defining Media Art as a process, not as a product.

Art Historically we can find similarities to the Situationist International's détournement, appropriation art, readymades, sampling, cut-up, bricolage. The list is endless. Yet, there is something radically different between Digital Art and its predecessors. It is the direct impact code has on an artwork, its operability as well as its look and feel. In pre-digital artistic practices, new layers of information and meaning were packed on top of the old. With reusing and modifying code, the layers in the back are reworked. The artwork is opened up, declared unfinished, its multiple dimensions and unrealized potentials exposed. Signal processing is de-&reconstruction in its original architectural sense: it reworks the very statics of code.

This approach is often described as creative abuse; a mutiny of the inscribed politics of protocol. Artists such as JODI, Rosa Menkman, Sven König et al go on a quest to discover and exploit the flaws of these systems, find their loopholes and weaknesses to tweak and bend until a satisfactory mayhem results. An assault on code as an assault on culture "for language under technological rationality is functionalized, rendered pure instrumentality; and its repeated use is also internalized as social behavior." (1). Or, as Herbert Marcuse writes in One-Dimensional Man, "the Great Refusal - the protest against that which is", the axioms of consumption as the unquestioned a priori of our culture are under attack. “Whether ritualized or not, art contains the rationality of negation. In its advanced positions, it is the Great Refusal – the protest against that which is. The modes in which men and things are made to appear, to sing and sound and speak, are modes of refuting, breaking, and recreating their factual existence.” (2)

In analogy to what Tilman Baumgärtel writes about game art, this approach “is critical and ironic, disrespectful and deconstructivist. The artists do not take technological dispositives for granted, but rather manipulate and abuse, circumvent and modify” (3), thereby not only altering the source code, but on a meta level the very structures inherent to it; the rules for working with&&in a particular system. The game of Digital Art is taken to the next level, playfully, skilfully. The modifications are simultaneously texture, context, code, law, functionality. These interventions make the immaterial code tangible, concrete poetry, dys/functional, stuttering image. The text is speaking in an unfamiliar voice, often nonsensical, abstract. The artists lead us into semantically unnegotiated space, a new territory where what we perceive does not have meaning yet.

Baumgärtel describes “customizing or even redesigning digital code” as a form of hacking. Hacker culture has become a role model for artistic political disobedience, critique and aesthetics. Out of a “lack of respect for technological givens” technology is challenged and disputed on its own terrain (4), playfully driving any system into schizophrenia and towards epic fail, pure and absolute aggression and irony, “laughing terror” (Thank you, Mr. Bazon Brock). Just like in game hacks the artists test their skills against the systems/authorities, pervert the rules and declare them suspended, defining anything as potential playground. To analyse these processes, we have to unwrap them from their original form/ula/tion and focus on the data's shapelessness, its sleeping potentials. We enter the realms where colorless green ideas sleep furiously (Thank you, Mr. Noam Chomsky).

antimatter
Art that conceptually includes failure poses a juxtaposition to technotopia's hysteria of constant progress, i.e. perfection, crystallization. Failure is unmodern, misplaced in our culture, it is the omni-present / ever-absent meta narrative, an “endless progression of catastrophe and death” (Thank you, Mr. Walter Benjamin). This topos of the “dark side” of progress can be found in steampunk, in dystopias, in the night tales of romanticism. As Slavoj Žižek points out in “Grimaces of the Real”, the subject of Enlightenment was the monster. I want to take this a step further and say that it is not only the subject, but the real result. The return of the monster, i.e. the uncanny, a reestablishment of the force of the unknown. These monsters are built and constructed out of reused, broken remnants of once shiny and promising, then discarded futures. They are failures. Cyborgian organisms. Eternal heterogeneity. Always in flux. Conscious of their partiality, temporality, temporeality, temposurreality. They are temposensitive devices with a strong sense of morbidity. Forever undead. Zombies.

When code is reinterpreted, re-repaired, and re-re-reused its function and meaning changes. This change creates dis/continuity, sustains connections via references. It is relational, pointing to a historical rootedness. JODI's “SOD”, while removing most of the recognizable parts of the original, still carries the reference in its title. Rosa Menkman's “Collapse of PAL” is a straight-forward obituary to the death of a standard. Jeff Donaldson commits his artist alter ego noteNdo to a single system. Melissa Barron's Apple II hacks and her glitch weavings pay tribute to a very specific historical computer model and pre-computational contraptions. In all these cases, even though there is a strong connection to the past, the intention of re/de/transcoding is not to dwell on lost times, but to discover through it something new, not yet realized. Therefore this approach can hardly be defined nostalgic. Rather, it is magical. It is about finding the right spell to conjure up the invisible. The meta material is the absent, a constant referrer, permalink to a lack. The conjunctions are simultaneously breaking points, fragile alliances, fluid, because of their original brokenness. Artists tear these apart, rip them open. “Rip it up and start again”, as a song title by Orange Juice says. It's a digital punk attitude. Through these processes of ripping, scarring and safety pin mending the antimatter materializes, its potentials shape-shift from immaterial to material.

It is in the “nature” of the medium, this potential to create and evoke certain effects. It is in the politics of the protocols to discard most of them. If one dares to intentionally misinterpret, misuse, refuse to accept the underlying axioms and the closure of the system and hack open this black magic box, Alice's rabbit hole lets us slide into a plenitude of marvels and potentials. Artists take hostage of the information within the hacked systems, re/arrange and corrupt it, make their own interpretations and thus create something new, not in the scope of the policy makers' original intentions. They are politically incorrect so to say, intractable, unruly; digital punk; it's a hacker ethics and aesthetics.

hacker aesthetics and digital punk approach
What Karl Popper calls “critical imagination” is the ability to think creatively, outside of the box, to break through given limitations. An unbound curiosity for the hidden potentials and unknown aesthetic qualities of a medium are the driving forces behind art practices devoted to failure. The aesthetics are a consequence of these ethics and just as much a result of the artist's skills as they are inherent to the particular medium chosen, purposely breaking with aesthetic stereotypes of future and progress. A materialization of the medium's crisis and its cries of torture. It is the process that the artists are after, redesigning and redesignating the originally inscribed purpose and aesthetics. Hacking into the magic code that can make miraculous things appear. Working in the spirit of hacker ethics creates hacker aesthetics, as Florian Cramer writes: “Ever since BBS underground culture of the 1980s and net.art of the 1990s, 'hacks' and intentional crudeness of software and hardware design have been embraced as an alternative computer aesthetic. By themselves, they perfectly conform to classical philosophical notions of the sublime as the opposite of beauty. […] It is an aesthetic, however, that constitutes itself as the symmetrical opposite of neo-Pythagorean beauty ideals that have governed computer science from Knuth to fractal geometry, the 'art and beauty' from white-hat hacker culture described by Steven Levy, and the human/computer interface designs of mainstream, high-tech media lab arts.“ (5). The beauty of this approach lies in the process itself, which is still reflected in the crudity of its temporal appearance. It is Baumgärtel once more who identified that “this ethical believe is at the core of all creative use and more importantly the creative abuse of computer technology.” (6).

making things strange
What makes failure so attractive is its surprise effect. Failure “hacks the possibility of automatized perception” as consumption, it's the anti-control. Intentional errors are an anarchic gesture towards the System, and, as Harald Szeemann puts it, have a poetic dimension as they are “allowing the fiasco to actually take place.” (7). Delightful terror, beloved destruction, welcomed mayhem, a diversion that upsets the peace of mind of the audience, their learned attitudes. It forces reaction and dealing with the situation by alienating expectations. This strategy gained special prominence in the work of Bertholt Brecht. His “Verfremdungseffekt” (alienation effect) is based on the concept of ostranenie, coined by Russian literary critic Viktor Shklovsky (8). Ostranenie alienates by means of making familiar things strange, by estranging us from what something used to mean. “I stare at the glitch as a void of knowledge”, says Rosa Menkman (9). While formally indistinguishable, everyday language and poetic language belong to different spheres. “Making things strange” lives of redesignations, decontextualization, violence to the usual and terror to established connections of symbol and meaning. Working with failure creates a poetic language that is simultaneously a meta critique of that language's implemented politics, i.e. the rules of acceptable usage within the system. It is poetic digital disobedience.

Shklovsky defines the purpose of art as “to impart the sensation of things as they are perceived and not as they are known.” (10). Baumgärtel quotes Shklovsky in the context of game art / art games, thereby referring to the ludic, playful qualities of ostranenie. Ostranenie refers to playfulness and code=text in yet another way, the game of constructing meaning in language. Language Games, as Ludwig Wittgenstein defines them in his Philosophical Investigations (11) and the necessity of rule-following (12) in order to play the same game. In artistic code interventions such as JODI's or Cory Arcangel's, the rulez of the chosen system are followed, but the rule-following itself is perverted, resulting in ostranenie. The game of meaning is the battle/play//ground for renegotiations on code and meta code levels. While pretending to play the game, subversive actions are taking place. The game is not played, but played with. We make up the rules as we go along, says Wittgenstein (13). These Language Games enable us to leave accustomed positions and open up the magic circle (as in virtual worlds) for the sublime, the strange, the miraculous. It is this otherworldliness that turns something polemic into being poetic. “Poetic language must appear strange and wonderful.” (14)

archival issues
“It is obvious that our work is against HiTech”, JODI say (15). As diverse as the artworks in this context may be, what many of them share is their interest in decay and a refusal of planned obsolescence. In its own way, such an approach is therefore a form of preservation. Reusing opens up the artwork for its inherent, unrecognized poetic potentials that seemingly defy archival interests while disturbing learned perceptual mechanisms and critiquing unquestioned obedience to the protocols of code and culture. This possibility of opening up a work as well as the necessity to do so in the light of technological obsolescence poses questions whether and how it is possible to archive Media Art. For the scope of this paper, I only want to focus on the question of what accepting the errors and resulting differences to the original look and feel means for preservation. This mainly is a matter of what constitutes a (digital) original.

Reusing and altering finished works seemingly runs counter to all goals of preservation, against the perfect in the sense of the finished, the hard, the crystal. Media Art resembles a Cyborgian organism that rapidly decays, aware of its timeliness. It stands there, amidst the utopia of constant progress of consumerism and continuous future, as the antipode of forever, of crystallized moments and formats, of perfection. “All these moments will be lost in time like tears in the rain”, are Batty's final words in Blade Runner. The (unreachable) maxim of eternal life (i.e. the archive) is the perfectly lossless timond (timond = time + diamond, a concept used for example by Morgan Higby-Flowers in “TIMONDs are forever”, http://bit.ly/psQYbA). With Media Art being process, not product, stretching over time as well as space, what remains of this concept? If with preservation we mean to keep the original alive, what after all IS the original? For Walter Benjamin, it is defined by its aura, and aura is about presence, the co-presence of work and spectator. Isn't this precisely what is realized by copies and their dissemination nowadays? The aura, it is not lost, as Benjamin predicted. Like a form of energy, it only shape-shifted. If the aura is related to presence and presence is realized by ample dissemination, regardless of a specific format or quality, then true originals are possible on every computer. Viral dissemination processes via YouTube, Tumblr, and other social media platforms create digital originals in zillions of places simultaneously. They are – not only, but also – preserved by being spread. The archive is not so much a place on a single hard drive, but torrents of bits and pieces distributed and shared over legions of community networks. Similar to the dystopian concept presented in Fahrenheit 451, this is how we remember, by re-storing, retelling, remixing, sampling, scrambling. “With wide implications for the media archaeological methodology, the archive is increasingly being rethought not as a spatial place of history, but as a contemporary technological circuit that redistributes temporality in other ways. This is how Wolfgang Ernst suggests theorists and artists to rethink media archeology; not only as an excavation of the past, but as an intensive gaze on the micro-temporal modulations that take place in computerized circuits of technology.“ (16). The concept of the original – the holy cow of art history – will be slaughtered and Walter Benjamin's seminal text “The Work of ® in the Age of Mechanical Reproduction” has to be reread with a different mindset as “The Work of Art(&facts) in the Age of Viral Remixing”.

Being in constant flux as a state of being here to stay challenges traditional archiving and its impossible stasis. For digital media to live, there is no alternative to change. Even doing nothing does something. It creates zombies. Undead shelf corpses that brainlessly stroll around some museum every once in a while. Digital Media Art is an active process, or - in reference to Umberto Eco – an Open Work. Its archiving/preservation has to adapt to this and remain flexible. For now, I would like to call such an approach that embraces variability of all kinds, virality of dissemination, shifting from format fetishism to Free Software liberation “speculative archiving”. Media archaeologists Jussi Parikka and Garnet Hertz stress on this aspect, too, when they declare obsolescence of media as an opportunity for active artistic practices rather than merely an archivist and conservative drama. Not the product, but the process, “the circuit, not the past, is where media archeology starts – as an excavation of the timecritical processes of culture; its not only a mode of analysis, however, but a mode of creation as well. This extends the idea of criticism from a second-order reflection on things into a mode of creation.” (17). Media criticism within the medium. This indicates a new notion of archiving, criticism and art making alike. A procedural culture instead of a static one. One that fulfills its purpose of keeping alive not by means of crystallization, but by change and dissemination. A digital diaspora. This is not yet another utopia, it's everyday life reality already. We are becoming Johnny Mnemonic. With digital technologies and their obsolescence we seem to move back to historic means of storage, old school fairy tale communities, in which stories are retold and passed on from person to person, generation to generation. Something is lost and something new is added by every passer-on. Some things are remembered, some forgotten. Everyone involved in that game becomes an organic part of this body of knowledge. Digital viral communities resemble oral communities and their ways of preserving knowledge. We are all torrents of information. To the advantage that while a single instance might have a faulty memory, the chance of survival and sustainability of the (fragmented & reassembled) whole are increased. The multitude of storages does more than just make up for individual copies' errors. Repetition is a form of fucking change (Thank you, Mr. Eno).

p.s.: This txt is especially prepared for ISEA's formatting rules. So, as this is in great part a remix && sampling paper in form as well as content - which means it is heavily relying on references of all sorts - and crediting these sources being an important aspect of this paper - with the recurring “Thank you, xxx” I was trying to find a way to escape the limitation of characters in the footnote section. I hope this is acceptable for you, for this text was intended to be as relational as the works of the artistic practices discussed.

Footnotes:
(1)  Pamela M. Lee, Chronophobia. On Time in the Art of the 1960s, (Cambridge: MIT Press, 2004), p.30.
(2)  Ibid.
(3) Tilman Baumgärtel, Gaming Culture and Computer Games by Artists, http://bit.ly/pAWvoQ, p.13 (06.06.2011)
(4) Ibid., p.5
(5) Florian Cramer, “What is Interface Aesthetics, or What Could It Be (Not)?”, in Interface Criticism. Aesthetics Beyond Buttons, ed. Christian Andersen and Soren Pold, (Aarhus: Aarhus University Press, 2011), p.117-129.
(6) Tilman Baumgärtel, Gaming Culture and Computer Games by Artists, http://bit.ly/pAWvoQ, p.3 (06.06.2011)
(7) Harald Szeemann, “Failure as a Poetic Dimension”, in Failure, ed. Lisa Le Feuvre (Cambridge: MIT Press, 2010), p.194
(8) Viktor Shklovsky, Art as Technique, 1917, http://bit.ly/cqFWht (06.06.2011)
(9) Rosa Menkman, Glitch Studies Manifesto, 2010, http://bit.ly/dA2P33 (06.06.2011)
(10) Viktor Shklovsky, Art as Technique, 1917.
(11) Ludwig Wittgenstein, Philosophical Investigations, (Malden: Blackwell Publishing Ltd., 2001 [3rd edition]), p.4e, §7.
(12) Ibid., p.70e, §§206ff
(13) Ibid., p.33e, §83
(14) Viktor Shklovsky, Art as Technique, 1917.
(15) Tilman Baumgärtel, [net.art]. Materialien zur Netzkunst, (Nürnberg, Verlag für moderne Kunst Nürnberg, 1999), p.108
(16) Jussi Parikka and Garnet Hertz, Zombie Media. 2010, (to be published in Leonardo Journal, 2012).
(17) Ibid.

slides:
presentation @ ISEA 2011 Istanbul. panel with Melissa Barron, Daniela Kuka, Rosa Menkman and Nina Wenhart. this presentation focuses on different aspects of hacking:
http://www.slideshare.net/ninawenhart/isea-presentation-heartbreakzombiefinal

presentation @ rewire 2011 Liverpool. In this presentation i focus on the aesthetics of failure as one of the few truly digital aesthetics:
http://www.slideshare.net/ninawenhart/rewire-presentation-heartbreakzombiefin

celebrating the 100th international women's day - 100 female artists and digital media

This project was done on March 8th, 2011, the 100th anniversary of the International Women's Day. Throughout the day I had been posting female artists working in the field of New Media Art to twitter and facebook. The goal was to post 100 artists for the 100th anniversary.

a short notice:
A few of the artists included might or might not be women. After 100 years of the celebration of International Women's Day what it means to be female has to be expanded and embrace gender rather than sex.

This list of 100+ female media artists is necessarily incomplete, please add more artists in the comments field! (the focus here is on artists + digital media; curators, theoreticians,... will be the focus of a separate project)
There is absolutely no intended order in this list. The entries on top were the last ones, the entries on the bottom of the list the starting points.

enjoy!


START: 11.12 am
END: 11:08 pm
March 8th, 2011



nina wenhart • 11:08 PM • Twitter
ninjafx: #IWD11 female artists & digital media: via @notendo: #IWD11 - Tina Frank + Billy Roisz + Tali Hinkis + Kaffe Matthews + Chicks On Speed

nina wenhart • 10:59 PM • Twitter
ninjafx: #IWD11 - female artists & digital media: compilation of 100 artists for #IWD's 100th birthday - completed (though there are many more...

ninjafx: #IWD11 - female artists & digital media: Brenda Laurel #virtualreality #interactiveart http://www.tauzero.com/Brenda_Laurel/

ninjafx: #IWD11 these were 99 now, if i counted right

ninjafx: #IWD11 - female artists & digital media: Sabrina Raaf #interactiveart http://www.raaf.org/about.php

ninjafx: #IWD11 - female artists & digital media: Cynthia Breazeal #robotics #roboticsqueen http://web.media.mit.edu/~cynthiab/

ninjafx: #IWD11 - female artists & digital media: Pattie Maes #netart #interactiveart http://web.media.mit.edu/~pattie/

ninjafx: #IWD11 - female artists & digital media: Francoise Gamma #digitalgraphics #animatedgifs #netart http://francoisegamma.computersclub.org/

ninjafx: #IWD11 - female artists & digital media: Krystal South #videoart #webart http://www.krystalsouth.com/

ninjafx: #IDW11 - female artists & digital media: RT @nullsleep: (part 2) @PrintedCircuit Raquel Meyers, Lesley Flanigan, Marina Zurkow

ninjafx: #IDW11 - female artists & digital media: RT @nullsleep: (part 1) @artfagcity @kiostark @SimonaLodi

ninjafx: #IWD11 - female artists & digital media: Sabrina Ratte #videoart vimeo.com/sabrinaratte

ninjafx: #IWD11 - female artists & digital media: Laura Parnes #videoart www.lauraparnes.com/

ninjafx: #IWD11 - female artists & digital media: Camilla Padgitt-Coles #VJ #electronicmusic vimeo.com/ivymeadows

ninjafx: #IWD11 - female artists & digital media: Alexandria McCrosky #digitalgraphics http://alexandriamccrosky.computersclub.org/

ninjafx: #IWD11 - female artists & digital media: Aurora Halal #videoartist #electronicmusic http://www.aurorahalal.com/

ninjafx: #IWD11 - female artists & digital media: Alexandra Gorczynski #videoart http://hologramcity.blogspot.com/

ninjafx: #IWD11 - female artists & media art collectives: Bea Fremderman & Jeanette Hayes #netart http://justshutty.tumblr.com/

ninjafx: #IWD11 - female artists & digital media: Alice Cohen #videoart http://vimeo.com/user1658854/videos

ninjafx: #IWD11 - @look_im_lucid (lindsay howard) just sent a great list with female media artists, so the following posts are all lindsay's input

ninjafx: RT @nullsleep: @ninjafx here are some more • @petcortright @BiellaColeman @LaurelHalo @juliaxgulia Alexandra Gorczynski, Laura Brothers,...

ninjafx: #IWD11 - female artists & digital media: via @chrissugrue (part 2) Simone Jones, Clara Boj, Geraldine Juarez, Becky Stern, Jackee Steck

ninjafx: #IWD11 - female artists & digital media: via @chrissugrue (part 1) Karolina Sobecka, Addie Wagenknech, Kaho Abe, Grisha Coleman

ninjafx: #IWD11 - female artists & digital media: Laurel Halo #digitalgraphics #netart http://www.laurelhalo.com/

ninjafx: #IWD11 - female artists & digital media: Petra Cortright #netart #digitalgraphics http://petracortright.com/ @petcortright

ninjafx: #IWD11 - female artists & digital media: Rachelle Viader-Knowles #interactiveart http://uregina.ca/rvk/

ninjafx: #IWD11 - female artists & digital media: Sabine Seymour #wearabletechnology http://www.fashionabletechnology.org/

ninjafx: #IWD11 - female artists & digital media: Margarita Benitez #wearabletechnology http://margaritabenitez.com/

ninjafx: #IWD11 - female artists & digital media: Sage Keeler #netart #digitalgraphics http://fourmegabytememorylane.blogspot.com/

ninjafx: #IWD11 - female artists & digital media: Jennifer Chan #videoart #digitalgraphics http://www.jennifer-chan.com/

ninjafx: #IWD11 these were about 60+ female media artists now, for the 100th birthday 100 artists would be great. any more suggestions from anyone?

ninjafx: RT @robmyers: @ninjafx: Tessa Elliot http://surgerydar.co.uk/ & Tracey Matthieson http://ur1.ca/3fcc5 got me into digital art && are...

ninjafx: #IWD11 - female artists & digital media: Ellen Sandor #mixedmedia http://www.artn.com/Ellen_Sandor

ninjafx: #IWD11 - female artists & digital media: Claudia Hart #3dcomputergraphics #artgames http://www.claudiahart.com

ninjafx: #IWD11 - female artists & digital media: Nina Valkanova #programmer #interactiveart http://ninavalkanova.com/

ninjafx: #IWD11 - female artists & media art collectives: Gabi Kepplinger of Stadtwerkstatt #netart #networkedart #artinpublicspace...http://www.stwst.at/index.php?m=6&sm=1&sid=51

ninjafx: #IWD11 - female artists & digital media: Eva Grubinger #netart #networkedart http://www.evagrubinger.com/

ninjafx: #IWD11 - female artists & digital media: Thecla Schiphorst #interactiveart #performance http://www.sfu.ca/~tschipho/

ninjafx: RT @tw1tt3rart: #INTERNATIONALWOMENSDAY ♀╭━╮╱╭━╮╱╭━╮╱╭━╮♀ ♀┃╱┃╱┃╱┃╱┃╱┃╱┃╱┃♀ ♀╰┳╯╱╰┳╯╱╰┳╯╱╰┳╯♀ ♀━╋━╱━╋━╱━╋━╱━╋━♀ ♀╱┃╱╱╱┃╱╱╱┃╱╱╱┃╱♀...

ninjafx: #IWD11 - female artists & digital media: Lindsay Howard #netart #curating #digitalgraphics http://ow.ly/4ajmI http://ow.ly/4ajn0...

ninjafx: #IWD11 - female artists & digital media: Sara Ludy #netart #digitalgraphics #videoart http://www.saraludy.com/

ninjafx: #IWD11 - female artists & digital media: Eva Wohlgemuth, Kathy Rae Huffman #netart http://ow.ly/4aj4S + http://ow.ly/4aj6s

ninjafx: #IWD11 - female artists & digital media: Helen Thorington, Jo-Anne Green #netart #radioart #pioneers http://turbulence.org/

ninjafx: #IWD11 - female artists & media art collectives: Tina Auer of Time's Up #interactiveart www.timesup.org

ninjafx: #IWD11 - female artists & digital media: Jessica Westbrook #interactiveart #videoart http://www.jessicawestbrook.com/

ninjafx: #IWD11 - female artists & digital media: Faith Wilding #cyberfeminism #performanceart http://faithwilding.refugia.net/

ninjafx: #IWD11 - female artists & digital media: Tiffany Holmes #interactiveart http://tiffanyholmes.com/

ninjafx: #IWD11 - female artists & digital media: Marta de Menezes #bioart http://www.martademenezes.com/

ninjafx: #IWD11 - female artists & digital media: Manu Luksch #cctv #hacktivism #videoart http://www.manuluksch.com/

ninjafx: #IWD11 - female artists & digital media: Isabella Bordoni #electronicmusic http://www.ib-arts.org/

ninjafx: #IWD11 - female artists & digital media: Heidi Grundmann #artradio #radioart http://subsol.c3.hu/subsol_2/contributors0/grundmannbio.html

ninjafx: #IWD11 - female artists & media art collectives: Elisa Rose of Station Rose #netart #electronicmusic http://www.stationrose.com/

ninjafx: #IWD11 - female artists & digital media: Agnese Trocchi #netart #videoart http://www.newmacchina.info/

ninjafx: #IWD11 - female m artists & digital media: Jill Scott #interactiveart #videoart #body http://www.medienkunstnetz.de/artist/scott/biography/

ninjafx: #IWD11 - female artists & digital media: Melinda Rackham #netart http://www.subtle.net/

ninjafx: #IWD11 - female artists & digital media: Ruth Catlow #netart #artinpublicspace @furtherfield http://ow.ly/4agBQ

ninjafx: #IWD11 - female artists & media art collectives: Margarethe Jahrmann "nybble engine toolZ" #gameart http://www.climax.at/nybble-engine/

ninjafx: #IWD11 - female artists & digital media: Monica Panzarino #interactiveart #videoart http://www.monicapanzarino.com/

ninjafx: #IWD11 - female artists & digital media: Melissa Barron #hacking #obsoletemedia www.melissabarron.net @m3li554

ninjafx: #IWD11 - female artists & digital media: Dain Oh #animatedgif #netart @lunarbaedeker http://ittakestwotostereo.blogspot.com

ninjafx: ... heroines!

ninjafx: #IWD11 exceptionally wonderful media artists, pre-digital: Steina Vasulka, Charlotte Moorman, Valie Export, Dara Birnbaum - you're...

ninjafx: RT @yokoono: Total communication equals peace. And it will eliminate ignorance, apathy and hatred. #IWD11

ninjafx: #IWD11 - female artists & digital media: Tamiko Thiel #augmentedreality #virtualreality #AR #VR http://ow.ly/4a84U

ninjafx: #IWD11 - female artists & digital media: Naoko Tosa, f.e. "Talking to Neurobaby" #interactiveart #robotics http://ow.ly/4a7Xr

ninjafx: #IWD11 - female artists & digital media: Ulrike Gabriel, f.e. "terrain 01" #robotics #artificialintelligence #interactiveart...http://vimeo.com/7723230

ninjafx: #IWD11 - female artists & digital media: Natasha Vita-More #transhumanism http://www.natasha.cc/

ninjafx: #IWD11 - female artists & digital media: Agnes Hegedüs, f.e. "handsight" #interactiveart http://csw.art.pl/new/99/7e_agndl.html

ninjafx: #IWD11 - female artists & digital media: Christina Kubisch #electronicmusic http://www.christinakubisch.de/index_en.htm

ninjafx: #IWD11 - female artists & digital media: Daniela Alina Plewe, f.e. "Ultima Ratio" #interactive art http://ow.ly/4a74X

ninjafx: #IWD11 - female artists & media art collectives: Sandra Rosas Ridolfi, Nina Wenhart of h3x3n #netart #interactiveart www.h3x3n.net http://sandraridolfi.com/ ninawenhart-cv.blogspot.com

ninawenhart-cv.blogspot.com
ninjafx: #IWD11 - female artists & digital media: Ushi Reiter #electronicmusic #interactiveart http://www.servus.at/blower

ninjafx: #IWD11 - female artists & digital media: Hannah Perner-Wilson #interactiveart http://plusea.at

ninjafx: #IWD11 - female artists & digital media: Mika Satomi #interactiveart http://nerding.at

ninjafx: #IWD11 - female artists & digital media: Marie Sester #interactiveart http://www.sester.net/

ninjafx: #IWD11 - female artists & media art collectives: Mendi Obadike #netart #conceptualmusic http://www.blacknetart.com/

ninjafx: #IWD11 - female artists & media art collectives: Jennifer McCoy #interactiveart http://www.mccoyspace.com/

ninjafx: hoppsa, my #IDW11 posts should of course also be #IWD11

ninjafx: #IWD11 - female artists & digital media: Lynn Hershman Leeson f.e. "America's Finest", "Conceiving Ada" #interactiveart #netart #videoart...http://www.lynnhershman.com/

ninjafx: #IWD11 - female artists & digital media: Vera Molnar "machine imaginaire", part 2: #generativeart #pioneer #granddame #alltimefavorite...http://www.veramolnar.com/

ninjafx: #IWD11 - female artists & digital media: Vera Molnar "machine imaginaire", her imaginative comp to produce permutations #generativeart...

ninjafx: #IWD11 - female artists & digital media: Victoria Vesna #interactiveart http://victoriavesna.com

ninjafx: #IWD11 - female artists & digital media: Annie Abrahams #netart #networkedart http://www.bram.org/info/aa.htm

ninjafx: #IWD11 - female artists & digital media: Laura Beloff #wearbletechnology #networkedart http://ow.ly/4a4Ow

ninjafx: #IWD11 - female artists & media art collectives: Christa Sommerer, f.e. "interactive plant growing" #interactiveart http://ow.ly/4a4jj

ninjafx: #IWD11 - female artists & digital media: Lisa Jevbratt #netart #dataviz #biofeedback http://jevbratt.com/

ninjafx: #IWD11 - female artists & digital media: Sherrie Rabinowitz, Kit Galloway "Hole in Space", "Electronic Café" #telematicart #netart...http://www.ecafe.com/

ninjafx: #IWD11 - female artists & digital media: Beatriz da Costa #tacticalmedia #hacktivism #bioart http://ow.ly/4a3wl

ninjafx: #IWD11 - female artists & digital media: Natalie Bookchin #netart http://bookchin.net/

ninjafx: #IWD11 - female artists & media art collectives: Honor Harger of radioqualia #netradio #opensource http://www.radioqualia.net/ @honorharger

ninjafx: #IWD11 - female artists & digital media: Chris Sugrue, part of the eyewriter team #interactiveart #programmer http://csugrue.com/...

ninjafx: #IWD11 - female artists & digital media: Camille Utterback "textrain" #interactiveart http://camilleutterback.com/

ninjafx: #IDW11 - female artists & media art collectives: Monika Fleischmann #interactiveart #mediaartdatabase http://ow.ly/4a2ua www.netzspannung.org

ninjafx: #IWD11 - female artist collectives & digital media: Old Boys Network #netart #cyberfeminism http://www.obn.org

ninjafx: #IWD11 - female artists collectives & digital media: VNS Matrix "A Cyberfeminist Manifesto for the 21st Century" #netart #cyberfeminism...http://lx.sysx.org/vnsmatrix.html

ninjafx: #IWD11 - female artists & digital media: Rachel Baker #netart #hacktivism http://ow.ly/4a2d0

ninjafx: #IWD11 - female artists & digital media: Natalie Jeremijenko #netart #hacktivism http://www.nyu.edu/projects/xdesign/

ninjafx: #IWD11 - female artists & digital media: Amy Alexander #netart #softwareart http://amy-alexander.com/ @uebergeek

ninjafx: #IWD11 - female artists & media art collectives: Young-Hae Chang of YOUNG-HAE CHANG HEAVY INDUSTRIES #netart http://www.yhchang.com

ninjafx: #IDW11 - female artists & media art collectives: Olga Goriunova #softwareart #netart http://readme.runme.org/ http://runme.org

ninjafx: #IWD11 - female artists & media art collectives: Eva Mattes of 0100101110101101 #netart #gameart http://www.0100101110101101.org/blog/

ninjafx: #IWD11 - female artists & media art collectives: Joan Heemskerk of #JODI #netart #gameart #glitchart http://jodi.org

ninjafx: lol RT @markrhancock: Happy Int Women's Day. You are all bloody amazing. I love women!

ninjafx: #IWD11 - female artists & media art: Clara Rockmore #electronicmusic #theremin #pioneer http://en.wikipedia.org/wiki/Clara_Rockmore

ninjafx: RT @juspar: Inspirational women #iwd: Elizabeth Grosz, nature, sex, aesthetics #academicIWD #IWD11

ninjafx: #IDW11 - female artists & digital media: Mary Flanagan #gameart http://ow.ly/49X9a

ninjafx: #IDW11 - female artists & digital media: Mez Breeze #netart #mezangelle http://ow.ly/49WXU http://ow.ly/49WZB @netwurker !u r pure...

ninjafx: #IWD11 - female artists & digital media: Anne-Marie Schleiner #gameart #hacking #opensource http://www.opensorcery.net

ninjafx: #IWD11 - female artists & digital media: Char Davies "Osmose" #virtualreality http://ow.ly/49WEp

ninjafx: RT @franckancel RT @bookmarks_books: Women supporters of the Paris Commune jailed in 1871 http://bit.ly/e1D8HN #IWD11

ninjafx: #IWD11 - female artists & media art: Maryanne Amacher #electronicmusic http://ow.ly/49WmF

ninjafx: #IWD11 - female artists & media art: Eliane Radigue, 1st woman to receive golden nica @ prix ars in dig.musics, 2006 #electronicmusic...http://en.wikipedia.org/wiki/Eliane_Radigue

ninjafx: #IWD11 - female artists & media art: Daphne Oram #electronicmusic http://ow.ly/49Wgb

ninjafx: #IWD11 - female artists & media art: Ursula Bogner #electronicmusic http://ow.ly/49Wdt

ninjafx: #IWD11 - female artists + media art: Delia Derbyshire #electronicmusic #pioneer http://ow.ly/49Wc7

ninjafx: RT @katecrawford: Hedy Lamarr was my kinda gal: Hollywood star, jewel thief, scientist, and co-inventor of a precursor to wifi....http://en.wikipedia.org/wiki/Hedy_Lamarr

ninjafx: thx igor! RT @intima: #IWD11 follow/check @ninjafx: tweets with links to radical female digital media artists→ http://twitter.com/#!/ninjafx

ninjafx: #IWD11 - female artists & digital media 05: Rosa Menkman #softwareart #glitchart #videoart #obsoletemedia @r0o0s http://ow.ly/49VRC

ninjafx: #IWD11 - female artists & digital media 04: Olia Lialina "my boyfriend came back from the war" #netart @GIFmodel http://ow.ly/49VLz...

ninjafx: #IWD11 - female artists & digital media 03: netochka nezvanova #NN #netart #softwareart #nato.0+55+3d #nebula.m81 http://ow.ly/49VDq

ninjafx: #IWD11 - female artists & digital media 02: Cornelia Sollfrank "female extension" #netart #hacking http://www.artwarez.org/femext/

11:12am via HootSuite
ninjafx: #IWD11 - female artists & digital media 01: LIA #generativeart #netart @liasomething http://www.liaworks.com/

media art ghosts

reinterpretations and transcodings of seminal media art histories texts


michel foucault - archaeology of knowledge - a reinterpretation by nina wenhart

William Burroughs && Brion Gysin - The Third Mind - reinterpreted by nina wenhart

Donna Haraway - A Cyborg Manifesto - a reinterpretation by nina wenhart

Vannevar Bush - As We May Think - reinterpretation by nina wenhart

the sound of codec

reading out loud:

set on soundcloud

IsoBuster 1.4 (all languages)
Isobuster 14 all lang by nina wenhart

GordianKnot RipPack.0.28.6
GordianKnot shortversion by nina wenhart

cinepak cvid32
Cinepak by nina wenhart

divx 311 alpha
Divx 311alpha by nina wenhart

W0rdM4g1x. Or how to put a spell on Media Art Archives

W0rdM4g1x
Or how to put a spell on Media Art Archives

Abstract
Aaa, sdafsda, sxjhk hfjk asfjkl. What reminds of onomatopoeia or a poem by Ernst Jandl, are actually tags that can be found as descriptive metadata in archives of Media Art. They describe and depict the contents of these archives. I call these words magical because they conjure up works and knowledge from the depths of the archive. Magical also, because who but a magician would know about the “spell” sxjhk hfjk asfjkl? What and if we actually find something in an archive significantly depends on the quality and accessibility of the descriptive metadata assigned to the artworks. “Word magic” provides insights into ways of capturing ephemeral Media Art via descriptive metadata and creating a system of order.


Main Text
The objects of investigation of this paper are database archives for Media Art. As such I define databases that are mainly documentation archives and have in large parts taken over the role of the classical archive for the field of Media Art; archives that do not necessarily refer to a parallel physical storage/collection, but the (online accessible) documentation archive that can also exist on its own. For in Media Art, what is left to archive very often only consists of documentation material. In this definition of the database archive, I mainly follow the definition proposed by V2_, for example as used in their introductory text (http://framework.v2.nl/archive/general/default.xslt).
Such a database archive is about creating order by managing sense, by making statements through this order, by creating a grammar through the words used (morphology) and the structure applied (syntax). Database archives for Media Art can vary greatly in scope and focus. Some collect physical assets like art works or documentation material, others just describe them; some include their own institution's projects only, others group their archive around research topics. However they differ, what they all have in common is that they contain data and data about this data – metadata. The part of metadata that is interesting in this context are descriptive metadata, metadata based on interpretation that are used to describe the artworks. This kind of descriptive metadata is also what is the concern in the discussion about a standard terminology for Media Art. The database archive typically makes intensive use of language, of terms to manage and describe the assets. These terms serve to find (on the output/user side) and describe (on the creator/input side). For the system itself, the term is just functional, an index to correlate the assigned data with. On the human (input and output) side, these words also have meaning. The differences in meaning are what make the words such a crucial issue. In these database archives, knowledge and histories are not only stored and managed, but also created and constructed. Because of this, there needs to be a thorough consideration of the processes involved and of how these systems are created. In addition to describing content, a database archive also manages assets and creates order by naming and relating. Most databases are still organized in the manner of a shelf, although no physical constraints force them to re-implement what was only meant as a metaphor in data-space. “The categorization scheme is a response to physical constraints on storage, and to people's inability to keep the location of more than a few hundred things in their mind at once.”(1) What might have been useful at a time when digital storage was new – using a metaphor to have something familiar around – now proves to be a real obstacle for the sustainability and further development of the archives: “Now it means that the user has to adopt to the creator's specific view of the world, it has become a dogma. It seems that the GUI and all its metaphors has come into our way. It seems natural. How terrible.”(2)


1. The Lack of a Standard Terminology
One of the major problems discussed in the context of descriptive metadata is most widely known as “the lack of a standard terminology” for describing Media Art, as defined in “Capturing Unstable Media” by Sandra Fauconnier and Rens Frommé from V2_(3). I question whether this really is a problem or if the observed “lack” offers the key to a new concept for “capturing” and describing Media Art. A lack generally means an undesirable condition. Something is missing, and therefore something else is impossible to achieve. The lack has to be removed. In this case it would mean that, without a standard terminology, it is impossible to correctly and comprehensively describe Media Art. Over the years, several attempts have been made not only to describe Media Art, but also to capture the correct terms and their interrelations; attempts to settle the preconditions for any valid description hence on. As for now, this goal has not been reached; and looking back at the histories of these attempts, it can legitimately be assumed that it never will. For good. No final standard terminology could ever be assumed, as no final point of knowledge can ever be fixed. However, the problem addressed in the “lack of a standard terminology” is a question of language, the necessity of using it, the observation that the existing methods are not sufficient for the task at hand, the fact that language is an unclosed system, and the difficulties arising from dealing with this fact.

Terminologies do more than just name objects and stick labels on them. By not just being assigned to the artworks, but also being ordered themselves, they create structures, a “Grammar of New Media“. This creates a set of rules for how to read Media Art. On the creator-side, it means making interpretations, picking the rules, turning what was first an interpretation amongst others into the preferred way of seeing and thereby turning (arbitrary) interpretation into order=command.
The goal of a standard terminology is to find the agreed meaning of a term and its (unique) place in this world, of the correct assignment between an entity and a word (= function of a manual) in order to decrease semantic heterogeneity. The term is treated like a physical object. The standard terminology should make meaning and order clear and self evident - “natural”, not to be doubted, but being attributed universal validity, truth value, true or false, following a bivalent logic, black or white, no gray in between, good or bad – it is, in short, a simplifying model that is achieved by a reduction of complex situations. By offering a limited number of preferred ways of naming and ordering, by creating unambiguity, by erasing doubt, belief in this “god” equals belief in the creator of the database archive. The creators are interpreters of the existing sources. For the descriptive metadata, their selection is based on their own interpretations mostly (fact is dealt with separately). Essence and interpretation are both problematic when it comes to creating order, because they appear to be natural instead of culturally constructed. The resulting system is absolute.

Semantics on the other hand consist of creating a dense network of interrelations, of having multiple – even conflicting – relations, of creating meanings through nets of relations and of revealing sense and meanings on a context-dependent base. A standard terminology would erode multiplicity and density that are necessary ingredients of semantic networks in favor of the preferred way of reading. Homogeneity instead of heterogeneity, hegemony instead of free and open choice, creation of one for many and not of many for many, static instead of variable media through static instead of variable language. In the end, this is a question of exercising power and authority; it becomes, it is political from the very beginning.


Where is the Media in Media Art Databases?
In his 1970 book “Expanded Cinema”, Gene Youngblood mentions a newly emerging kind of artist and the changing role of technology and the audience as the main aspects that characterize the new genre of Computer Art (4) Almost 40 years later, what Youngblood identified as characteristics of the new art form is still not adequately represented and acknowledged – if at all. If crucial aspects like these are missing in database archives, what else is excluded? And if the terminology of these database archives is built on the literature of the field, then it has to be asked which topics are covered by it and which are ignored? To each generation of Media Art historians and theorists, different aspects of the medium seemed interesting or relevant. Each generation made its own contribution to the field. In consequence, it is only logical that future generations will do the same and have to be able to contribute their own research or re-discover things previously neglected. This must not only be the commitment of the community, but also of its knowledge systems. As database archives become more and more relevant as knowledge systems, they, too, have to systematically enable modifications, new additions, even new categories. They have to systematically remain open. A (systematically) static database archive is nothing but a book in electronic form and at best mirrors the evaluation of a specific time, author and perspective. As can be seen in existing database archives, early revisions of the systems have already become inevitable.


The Grammar of New Media
“Grammar is the field of linguistics that covers the rules governing the use of any given natural language. It includes morphology and syntax, often complemented by phonetics, phonology, semantics, and pragmatics”, so the common grammar definition as found on Wikipedia (5). To see how and if this applies to database archives for Media Art, if these database archives constitute a grammar in the above sense, if they construct rules that govern the use and via this the meaning, a closer look at the morphology and syntax of these systems will be taken. Two influential aspects should be considered separately: the database archive's/the content's syntax resulting from relations of terms and the specialty of a database archive of a mostly noun-based morphology.

Syntax
Some database archives only have a list of non-interrelated keywords. However, many others use relations to order their keywords semantically. Words are grouped in categories and relations are constructed between the individual terms, for example by introducing “broader term”, “narrower term”, “associated term”,... The order created is absolute and exclusive and each asset is assigned a unique place and function. It neglects that terms can have multiple meanings and varying relations in different contexts, that in most cases the “natural” habitat of a term is a “social knitwork” and not forced by a law of nature. The order commonly met in a database archive rather suggests this second approach, that the terms were found instead of constructed (the Wittgenstein-chapter will go into detail about this and the topic of essences). To avoid this naturalistic appearance, a database archive has to be able to represent relative, flexible and content-dependent order. Whenever writing about something, we take a specific perspective, reducing complexity for the sake of highlighting one special aspect. But by reducing relations systematically, generally and not just for a single purpose, we erode knowledge permanently. Complexity cannot be solved by reduction and by deletion if it does not want to result in over-simplification.

Morphology
Database archives' terminologies are mostly noun-based. The problem with this is:
• We try to find the one word that is capable of expressing the whole situation. If not in a database, we would probably just use a sentence or a group of words to express that situation, not just one single noun. The resulting word creation often has nothing to do with real life experience, but resembles a jackalope. The noun, this mythical animal, that is invented especially for the database archive in many cases is a compromise, not the best option. It is not what we actually want to express. This search for the essential element will not deliver satisfying results when what actually can be found is not one thing, but a complex mix of equally relevant features, no matter if they fit in a scheme or not.
• Culturally, this bias poses a problem as not all languages are so focused on the use of nouns.
• Nouns are invented faster than verbs, they are less time-stable, they are fashionable at a certain time and age with their technologies (for example in the early 90s Virtual Reality was used excessively and the same things would be called something else today).

From the above, we see that the seemingly arbitrary choice of descriptive metadata creates the morphology and syntax of the whole system. Because of the scope of their influence, these data need careful handling and consideration.


Dealing with Diversity
The “lack of a standard terminology” does not mean that there are no terminologies. There are many different vocabularies in use, in different database archives, created by different authors, covering different aspects,... So the problem of the “lack of a standard terminology” is in fact a problem of how to deal with diversity of expression. It is a matter of perception and interpretation. And it has various effects: the process of perception is influenced by multiple factors, like previous knowledge, the culture of the interpreter, awareness, different goals and contexts,... The second problem is that different interpreters perceive different aspects and name them differently. The same term can have multiple meanings for different people or in different disciplines and contexts. Diversity is a matter of meaning, of the use of language. As mentioned before, in a database archive words not only have a naming function, but these names/labels are structured and structuring. They are functionally implemented in the database archive, language gets a technical imprint. The result is that out of technological necessities of the database models applied, the many meanings and places of a term are reduced and narrowed down so that preferably only unambiguity remains. This is then called the “preferred way of reading”. These aspects have massive impact on openness, the character of the resulting knowledge base and finally its sustainability and therefore need to be analyzed critically. Looking at these database archives and their methods of structuring, one can easily get the impression that diversity is bad and should be avoided or eliminated whenever met. In the end, far from resulting in a perfect representation and understanding of its contents, very often the result is a mixed-up representation which in the end leads to incommensurability in content as well as structure, a mix of „apples and oranges“. They resemble, as Jorge Luis Borges put it in "John Wilkins' Analytical Language”(6):

“[...] a certain Chinese Encyclopedia called the Heavenly Emporium of Benevolent Knowledge. In its distant pages it is written that animals are divided into: (a) those that belong to the emperor; (b) embalmed ones; © those that are trained; (d) suckling pigs; (e) mermaids; (f) fabulous ones; (g) stray dogs; (h) those that are included in this classification; (i) those that tremble as if they were mad; (j) innumerable ones; (k) those drawn with a very fine camel's-hair brush; (l) etcetera; (m) those that have just broken the flower vase; (n) those that at a distance resemble flies.”

To sum up my analysis of current database archives (which due to its extensiveness I cannot include in this paper), the challenges and problems identified in current database archives are:

a. Rigid hierarchical structures that very often are one-directional and exclusive and hard to change once they are implemented. This especially poses problems for the further development of a database archive, which is unavoidable. Each new category challenges the system as a whole.

b. Faking fixed meaning ignores that one word can mean different things and have different connotations in different disciplines and contexts (incommensurability, terms used are relative to a scheme) and also ignores that especially Media Art feeds from various disciplines. A model of fixed meaning results in a narrowing down of perspective, which can in the best case be described as incomplete, in the worst case leads to wrong results.

c. Vocabularies follow the the internal logic of their creators. This poses a very real and practical problem: as people mostly do not enter a database archive from where its creators plan, namely the platform's start-page, but from a search-engine, they will rely on the words and associations they come up with. The logical consequence for database archive creators should be to make a move towards their users and to incorporate as many different associations, meanings, ways of spelling, synonyms, maybe even typos... they can think of. Even if the creators would succeed in finding the perfect expression, how would the users know how to find it? How would they convey their word magix to their audience? Creators of such database archives need to adress these semantic and interpretation issues, if they successfully want to build and sustain their projects.

d. A standard terminology for Media Art contradicts itself. Media Art feeds from various disciplines, crosses boundaries and unites them, resulting in not just a mix of the latter, but also in additional new meanings (“the sum is more than its parts”). Currently applied terminologies reduce the many dimensions to just one (over simplification) or mix what shouldn't be mixed (incommensurability).


2. Descriptive Metadata and Interpretation
For the field of Media Art, the lack of a standard terminology has created a great deal of uncertainty and thus gained priority in research. How can we discuss Media Art when we can't choose the right words and are unsure if their meanings are universally agreed upon? How can we talk about Media Art, when we do not speak the language of New Media?

In all phases of the interpretation process, many results are imaginable, not just one. They are not correct (as in the only one), but can be more or less appropriate. And not all of the equally appropriate interpretations are considered. The database archives build on a small selection of terms and for the sake of slimness and unambiguity try to avoid any kind of redundancy. Terms are used as structural elements in the database archive. This process leads to the solidification of the system by reducing the terms' inherent options. Differing meanings are structurally eliminated and thereby the words' qualities change: they undergo a move from being appropriate to being correct. If interpretation is not about assigning absolute values, such as truth or falsity, but rather about equally acceptable options, it would then be a mistake to build structures on just one interpretation. This would turn the interpretation model with many appropriate results to a scientific model with just one answer being correct.

Interpretation as judgment is influenced by various factors. Pre-existing knowledge, our openness to newness, our time/place/cultural contexts. Unseen and unforeseeable things constitute inevitable change. As these are factors we can count on, but not calculate with, the system developed for Media Art database archives must be apt to likely changes. A system for structuring information/meaning that is based on interpretations must remain corrigible to stay correct. Media Art shares many aspects with traditional art history, but it also introduces newness in content, form and means. These aspects have not been fully acknowledged or captured yet. And the systems often do not allow for newness to be included. The field of Media Art needs systems where continued de/construction remains possible. Right now, too much power lies in the authority of the technological structure used and too little thought is given to its authoritative consequences.

Whodunnit?
The interpretations in an archive do not seem to be interpretations; they appear to be discovered rather than constructed. The difference here is that the first implies nature's laws and essences, whereas the second shows choice, culture, authorship, a specific view amongst others. Structure in Media Art database archives does not follow a natural law, it is not discovered, but constructed, based on the selection, which itself is based on the creator's aims. The goal of interpretation is to foster understanding and as Schleiermacher pointed out, vocabulary is important in reaching this goal. But – as he also mentions – it is provisional, subject to change. This “dictionary” would not seek to eliminate varying interpretations but “regard the various manners of use as a collection of many loosely connected parts.”(7) Schleiermacher sees both dictionary and grammar as evolving, they begin from a specific point of view, their use must serve to correct and enrich. Interpretation must contribute to the task of furthering knowledge. In both the database archive and semantic network, it is not only about the terminology used, but also about how these terms are linked to the object and to each other. Relations help to further clarify the meaning of a term, its usage. Schleiermacher writes that the sense of every word in a given location must be determined according to its being-together with those that surround it (8). It follows, that the denser this field becomes, the more clearly individual meanings can be determined. Context and relations serve as an aid, the connections can be “organic” (=internal fusion) or “mechanical” (=external stringing together) (9), discovered or constructed. In this regard, the semantic network contributes to the clarification of meaning by relating terms and terms as well as terms and objects, so that one helps to clarify the other. Interpretation remains an approximation of meaning. This act of translation, as it can never be perfect, is a teleological imperative (10), a guideline for adequate interpretation. The goal is to find out and illuminate the meaning of the source, to create some kind of equilibrium between the source and its translation. A standard terminology can only be an aid as a lexical means and as thus suggest but not mandate acceptable meanings. It can exemplify but must not instruct. In short, it will never become a manual for correct interpretation.

According to George Steiner, “no perfections and final stabilities of understanding in any act of discourse” (12) can be reached; translation is always partial. Natural language is polysemic and imprecise. What a standard terminology aims at, a closed-circuit system between works and words, does not exist. The reason why this whole aspect of translation and interpretation is important for Media Art database archives is that the quality of interpretation changes dramatically when implemented in a database. For here, interpretation becomes structural and functional and from one interpretation among many adequate ones, it becomes the only one. It is not even perceived or presented as an interpretation anymore, but as fact. Every structure that behaves this way is inadequate. Interpretation is the active search for meaning, it is a semantic process. Semantic richness therefore is not the extraction of the perfect translation, but the enriching of the semantic field of a term. A standard terminology is not what one authoritative group assembles, but a compilation of how these words are actually used in the community, the community in the Media Arts being all the people participating in the field, the artists, historians, audience,... Meaning creation here depends on “a network of recognition” (13). “Meaning is a process, a consequence of exchange and discourse, correction, and reciprocity.” (14). Meaning is a Language Game.


3. Ludwig Wittgenstein's concept of Family Resemblance

“The idea that in order to get clear about the meaning of a general term one had to find the common element in all its applications has shackled philosophical investigation.” (15)

In the posthumously published Philosophical Investigations, Ludwig Wittgenstein introduces a new paradigm for ordering. His concept is easy to explain: Instead of finding one assumed core element that is necessary and common to all members of a class, they are connected by a whole series of criss-crossing and overlapping features. Not by identity, but similarity. This kind of relationship is what Wittgenstein called Family Resemblance. It offers a solution to what cannot sufficiently be defined by a class-system or – as Wittgenstein wrote - to avoid "the bumps that the understanding has got by running its head up against the limits of language"(16) With this concept, Wittgenstein rejects all taxonomic classification as essentialist and shows the limitations of any hierarchical system with words: That to reach final accuracy in language is an ideal. A class is defined explicitly by a core element, a family on the other hand is described by its rules. And – as he continues in his concept of Language-Games (17) – these rules are not fixed once and for all, but made up and modified “as we go along” (18). They are the (temporary) results of a common activity, and to be effective and meaningful they have to be agreed upon by the “players”. While the traditional classification system was not correct but effective in the times before the computer, now Wittgenstein's model of a non-essentialist ordering system provides a real alternative for descriptive metadata and ordering systems. What does Wittgenstein mean by “rules” and how could this concept be weighed against the concept of classes?

Rules
The importance of rules or of following rules is one of Wittgenstein's main interests in his analysis of games. Rules are conventions. They are not right or wrong in a logical sense; they are just useful. The meaning of a word is the result of following rules. So to fix the meaning of a word by linking it to a thing is just one particular view, not the view. What makes a rule different from a definition is that it describes an action, a move, gives direction, but remains flexible. The sum of rules, all statements that tell us how to make meaningful statements constitute a grammar. A definition on the other hand cements the flexibility of a rule by locking the meaning. Deviant usage of words means that “you are not playing the same game”. Rules are related and linked to each other and form families rather than strictly defined classes. In that way, a rule differs fundamentally from a definition: To fall under a definition, necessary and sufficient characteristics have to be fulfilled. A rule on the other hand is much more open. This is what makes the difference between a family and a class, an open system and a closed one. The members of both family and class are interlinked with each other. But instead of resulting in a hierarchy, a fixed order, a non-extendable model and ideal, that is based on mental entities, a family is a network that can grow by sharing and passing on parts from one member to the other, remixing characteristics and adding new ones. To paraphrase the parent-child metaphor of class-subdivision: Unlike in a traditional classification, in the model of Family Resemblance, reproduction can happen naturally: sex instead of in vitro fertilization. Isn't that more realistic? Things are connected and sufficiently ordered by the connections that are established by Family Resemblance. This is radically different from the essentialist tradition. Precisely defined classes are not necessary to understand what a thing is or what relations it can have. To follow a rule is an action and an expression of a specific view of the field. As there are many ways of interpretation, there are also multiple families a thing can be part of, multiple connections that can but need not be shared by all members of a family. There are different uses for a word, and all the different uses are collected in the concept of Family Resemblances.

“And the result of this examination is: we see a complicated network of similarities overlapping and criss-crossing: sometimes overall similarities, sometimes similarities of detail.“ (19)

What still makes the prospect of a standard terminology so attractive is its relative lack of complexity. It reduces the different perspectives to just one, something simple and easily comprehensible and takes away the burden of making a decision. Family Resemblance on the other hand results in a complex network and is rhizomatic. It shows a huge number of connections between things, very general as well as very particular ones; it does not weigh what is important and what is not. This is a subjective decision and thus part of the process of filtering (on the user side).

In Media Art archives we sort knowledge that is already present. The order is not implemented to discover new relations, new qualities, but the result of pre-perceived classes and pre-assumed relations between them. New things have to fit in an already established world order, which is created and manifested in technology before the assets are filed in. The effect is that we do not compile everything we know about all the pieces of Media Art; we order what we have known before. We remain in already established Language-Games, that have not been developed for Media Art (20). Instead of developing its own language, the field of Media Art plays these pre-existing Language-Games in the context of Media Art archives. This does not mean that the order created is entirely wrong. What is wrong is that it presents itself as the only true way of looking at Media Art when it is in fact only one perspective. Only one dimension is highlighted while most information remains in the dark. It is in the nature of such models of (a piece of the) world, that they demand universal validity. We have to remind ourselves that with descriptive metadata we are dealing in the realms of language, something that is not precise. Again, Wittgenstein reminds us of this when he writes:

“We want to establish an order in our knowledge of the use of language: an order with a particular end in view; one out of many possible orders; not the order.” (21)

Because of this limitation of perspectives, archives are filters. In current archives, filtering and thus reduction is part of the data-entering phase. Filtering is an important part of getting qualified information. The crucial question is: when does this filtering happen? To avoid this narrowing down of possible perspectives, this process should be an option that is up to the user. Applying the concept of family resemblance would allow as many connections as possible to be entered rather than filtering in the dataentering phase. The filtering process, the temporary closure, the particular world-view, would all be better suited to being options at the end point of a user accessing the assets of a Media Art archive rather than being fixed when data is entered into the archive.

Networks
Wittgenstein's concept of Family Resemblance is opposed to an approach that presents idealism as fact and accepts the resulting errors. The rules of grammar he proposes instead are guidelines for how to make meaningful statements, they result from the use of language. If we deal without definitions, without something that counts as a “hard fact” and if rules can be changed, a question remains: are the relations established reliable and stable enough? Like in a rope or a net, both strength and reliability come from the interweavement of several features, the family network:

“And we extend our concept of number as in spinning a thread we twist fibre on fibre. And the strength of the thread does not reside in the fact that some one fibre runs through its whole length, but in the overlapping of many fibres.” (22)

Translating this thought to Media Art, we learn to understand a piece of art in this interweavement of several features, facets and perspectives instead of in terms of one singular, simplified or 'true' essence. There is a multiplicity of different kinds of languages. In using a language we create meaning, and this activity is what Wittgenstein calls a form of life (23). “So you are saying that human agreement decides what is true or false?” - It is what human beings say that is true or false; and they agree in the language they use. That is not agreements in opinions but in form of life.(24) Grammar as the sum of rules is the expression and result of a particular form of life, not an abstraction from it. Misunderstandings lie in language, not in the things themselves. Instead of a search for a standard terminology for Media Art, the research focus should concentrate on finding a system that enables us to link these different forms of life. Not to erase one for the other, but to make them comparable and to enrich the system with more views.

“Our investigation is ... a grammatical one. Such an investigation sheds light on our problem by clearing misunderstandings away. Misunderstandings concerning the use of words, caused, among other things, by certain analogies between the forms of expression in different regions of language.” (25)

Necessarily, the conceptual model of Family Resemblance is open. New features can always arise and continue to be included. As no list can be compiled that names all features imaginable, the concept of Family Resemblance's ability to incorporate new features presents a significant strength and advantage over other models. Only as seen from particular views or forms of life are the concepts closed. As a result of the open concept caused by Family Resemblance, the boundaries of a group will sometimes be more clear and sometimes more blurry. Even without a core feature for membership, boundaries between concepts can be drawn, as Wittgenstein points out in §68 of the Philosophical Investigations. It can temporarily be thought of as closed to make it workable for a specific use:

“I can give the concept 'number' rigid limits ... that is, use the word 'number' for a rigidly limited concept, but I can also use it so that the extension of the concept is not closed by a frontier. And this is how we do use the word 'game'. For how is the concept of a game bounded? What still counts as a game and what no longer does? Can you give the boundary? No. You can draw one; for none has so far been drawn. (But that never troubled you before when you used the word 'game'.)“ (26)

4. Conclusion
If the hierarchical structure of vocabulary means a limitation – as Toni Peterson pointed out (27) – why has this remained the building principle for so many database archives' terminologies? I want to recall what Petersen wrote: “The semantic network of a hierarchical structure stretches just over broader and narrower terms and through synonyms and near variant lead-in terms. Building a network of related terms [...] takes on additional significance, especially for the representation of knowledge in a field.” (28). Hierarchies cannot just be turned over into semantics without a significant amount of additional efforts. Semantics and density of the net are a result of bringing together actual uses of language, from merging vocabularies and allowing multiple relations for each term. A standard thesaurus for Media Art and a semantic net are therefore, in my opinion, two oppositional and conflicting concepts. The semantic net can inform a lexical corpus, but a lexical corpus will not result in a semantically dense net. This investigation is centered around the question of a standard terminology for Media Art or what the lack of such a terminology means for the field. It showed, that contrary to expectations of a solution, a standard terminology poses new and even more severe problems by narrowing, excluding meaning and thereby closing the concept of art. The impact of a decision for such a model is underestimated, as descriptive metadata not only have a naming/labeling, but also a structuring function in the knowledge base. When the weight of a whole system is put on a rather arbitrary choice of words, when meaning is fixed and the number of the building blocks closed, one can not endlessly build upon the resulting structure without experiencing the limitations of weight it can carry. To avoid limited and limiting database archives, I argued for an alternative model of structuring and labeling, an open framework instead of a closed and rigid structure, one that is based on Ludwig Wittgenstein's concept of Family Resemblance. With an open concept of art and a polythetic approach to descriptive metadata, we comply with the constant changes in and the interdisciplinary nature of Media Art. A network of relations frees us from the threats of collapsing, overstrained hierarchical systems. Applying and adapting the concept of Family Resemblances values and sustains the conceptual openness and rhizomatic interconnectedness of Media Art. We need to get rid of apriori schemes all together and shift from a fixed corpus to an open framework to develop a sustainable model for descriptive metadata.



BIO
Nina Wenhart is a Media Art historian, artist and independent researcher. She graduated from Prof. Oliver Grau's Media Art Histories program at the Danube University in Krems, Austria with a Master Thesis on Descriptive Metadata for Media Arts. For many years, she has been working in the field of archiving/documenting Media Art, recently at the Ludwig Boltzmann Institute for Media.Art.Research and before as the head of the Ars Electronica Futurelab's videostudio, where she created their archives and primarily worked with the archival material. She was teaching at the School of the Art Institute of Chicago (SAIC) and the Media Art Histories program at the Danube University Krems.


(1)http://shirky.com/writings/ontology_overrated.htm
(2)Ibid.
(3)http://archive.v2.nl/v2_archive/projects/capturing/1_2_capturing.pdf, p.12: “There is a lack of standard terminology for practices, activities and components in electronic art and for the types and genres of documentation that describes those.”
(4)Gene Youngblood, Expanded Cinema, Dutton & Co, New York, 1970, p.193
(5)http://en.wikipedia.org/wiki/Grammar
(6)Jorge Louis Borges, “The Analytical Language of John Wilkins”, in: Selected Non-Fictions, New York, Penguin Books, 1999, p.231
(7)Friedrich Schleiermacher, Hermeneutics and Criticism, Cambridge University Press, 1998, p.34
(8)Ibid., p.44
(9)Ibid., p.46
(10) George Steiner, After Babel, Oxford University Press, 1998 (3rd edition), p.326f
(11) Ibid., p.256
(12) Ibid., p.428
(13) Ibid., p.314
(14) Ibid., p.172
(15) Ludwig Wittgenstein, 'The Blue and Brown Books', Harper Torchbooks, 1965, p.17
(16) Ludwig Wittgenstein, 'Philosophical Investigations', Blackwell Publishing, 2001 (3rd edition) p.41e, §119
(17) Ibid., p.4e, §7: „I shall also call the whole, consisting of language and the actions into which it is woven, a 'languagegame'“.
(18) Ibid., p.33e, §83: „And is there not also the case where we play and-make up the rules as we go along? And there is even one where we alter them-as we go along.“
(19) Ibid., p.27e, §66
(20) For example by adapting existing standard terminologies like the Getty Art & Architecture Thesaurus (ATT), http://www.getty.edu/research/conducting_research/vocabularies/aat/
(21) Ludwig Wittgenstein, 'Philosophical Investigations', Blackwell Publishing, 2001 (3rd edition), § 132
(22) Ibid., p.27e, §67
(23) Ibid., p.10e, §23
(24) Ibid., p.75e, §241
(25) Ibid., p.37e, §90
(26) Ibid., p. 28E, §68
(27) Petersen, Toni, “Developing a New Thesaurus for Art and Architecture”, Library Trends, Vol. 38, No. 4, Spring 1990, p.651
(28) Ibid., p.651